Historien om Allmogens tryckeri

An old man is mending nets, Ulvön in Västernorrland. Photo: Viktor Lundgren / Nordic Museum (CC BY-NC-ND)

With love for our roots

Denna verksamhet föddes ur en idé. En idé så simpel, och sedan urminnes tid så naturlig, men som i dessa tider kan framstå som närmast radikal. Det är idén att roots matter.

That our history, our Swedish cultural heritage, indeed the very memory of our ancestors and their endeavours is not only worth preserving but also something to revere and feel proud of.

Our history provides us with invaluable knowledge and reference points to navigate and understand the present - and to step into the future on a solid foundation. We have a right to our history, and our ancestors deserve a truthful account of their lives, their aspirations, their struggle for freedom, their actions, thoughts and traditions. Driven by this conviction, we work to keep the history of the Swedish common people alive.

Here we bring our dead back to life.

/ Daniel Sjöberg, Allmogens founder

Bringing history back to life - one print at a time

In Allmogens shop you will find, we dare say, Sweden's most unique collection of historical motifs. Our reproductions of old maps, artworks and photographs are hand-picked gems from the depths of Sweden's many archives - from 500-year-old maps to beloved Swedish artworks and old photos from all of Sweden's landscapes.

Well, that's the vision for 2021 anyway. We're still in the early stages, and working hard to add more designs to the range.

By cutting out the middleman and having our hand in every step of production, from printing to packaging, we can also offer prints at really fair prices.

1955: Daily Rönnblad at work in the sorting room at the Papyrus paper mill in Mölndal. Photo: Lennart Håwi / Mölndal City Museum

Printed in Sweden

Our wall maps and posters will be printed from 2021 onwards in the heart of Ångermanland on high quality paper. We have chosen a matte paper with a surface weight of 200 g/m² that is environmentally certified, wood and acid free and meets museums' high requirements for archival and ageing resistance (ISO 9706).

In practice, this means that the paper simply has an extremely long life, several hundred years, before it starts to degrade and fall apart. But paper isn't everything. All prints sooner or later start to fade and yellow when exposed to UV radiation from the sun. But with our pigment-based inks and a paper that's completely free of optical brighteners, you can count on your print to look as good for generations to come, especially if you mount the print in a frame behind glass.

1% to cultural heritage

With your purchase you not only support our work with preserving the stories of our ancestors through this website, 1% of the sales also go straight back to preserving our Swedish cultural heritage through our yearly grant.

Your purchase contributes directly to ensuring that our descendants can also experience our beautiful heritage sites.

Photographer: Hasse Schröder
Detail from Anders Zorn's painting "Midsummer Dance" (1897).

Printed on premium paper

Your design is printed on beautiful, matte, and really sturdy premium paper.

Prints that lasts

We use only acid-free, age-resistant paper without optical brighteners (OBA) in our production.

Fast deliveries

Deliveries leave our warehouse twice a week.

To the historical maps

It cannot be said often enough that our people on the whole are still very fortunate in comparison with other peoples of our continent. And in order to get comparisons from our own country, we should look back in heavy days like these and remember our ancestors' existence, our ancestors' struggles and problems - we should recall how their lives were shaped in hard times, similar to our own times. For our history is both a good teacher and a good source of strength - as we shall soon find out.

Vilhelm Moberg / Author